the issue i present to you is the very first one and they have their second issue out right now - so let's hope for some more to come! they choose a country for every issue - italy and france/marseille were their latest choices.
pretty great, ha? i like the diagonal lines but i think it's courageous to choose such a "slogan" on their cover. i think they have to pay much attention on good photography for that one every time because they can't rely on a recognizable logo at the very top of the magazine for people to see and identify. i think it's difficult to catch that magazine in a shop with a graded presentation. otherwise, it's catchy just because of that difference to all the other ones. and it's a little format, so maybe the shop owners put in in front of all the others..
if i were a shop owner, i would definitely do this. and i would sort the magazines in order of awesomeness (criteria: paper, typography + layout, photography/illustration). yes, i would put all the bad, ugly ones in a little, dark corner. or i would abandon them and open a shop just for pretty magazines. hm.. well.. i don't know if i really want to support such a "natural selection".. but i guess, that shop wouldn't hurt. they big, bad & ugly will survive anyway, i guess.
i don't know many (actually, can't think of any other right now) travel magazines who pay attention on a readable and beautiful layout, using experimental typography and great, non-touristic photography from different photographers (even well-known ones like Juergen Teller). Paradiso is one of the magazines which affects your imagination of a country in a very vivid and inspiring way.
hope you liked it and please feel free to share any magazine tips - i would love to explore some other magazines people have a thing for!
and now: wine on ice for that next post!